About ECHO™

The DMA International ECHO™ Awards Competition, brought to ASIA by DMAi, honours the world’s best response marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct response marketing discipline in such totality. Which is why no other awards competition is so important.

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A sneak-peak to the past Awards of  2012 and 2013. Know the creative minds behind the best response marketing campaigns awarded at DMAi

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DMA International ECHO Competition is brought to ASIA by DMAi. The ECHO™ Awards are given to campaigns that have the power to change business.

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ECHO™ winning campaigns have the power to change a business.

ECHO™ stands for great work that worked great. Campaigns recognized by ECHO™ not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets.

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Leaders Speak

  • We at DMAi are proud to have provided an international recognition platform & extremely excited to host our winning teams from India. 8 Metals in 2013 have Industry experts from across the world are sharing their thoughts, acknowledging the skills and the expertise being brought forward by the Indian Teams. These wins should
    Vatsal Asher
    Director & CEO - DMAi
  • “I am delighted with yet another stellar performance by OgilvyOne at the worldwide Echo awards. This reinforces our digital leadership, not just in India but at an international level.”

    Piyush Pandey
    Ogilvy South Asia executive chairman & creative director
  • An Echo award is the highest recognition that one can get in the direct response world. And people crave to win this recognition, once in their life-time. We are fortunate to have now won this 3 times in a row and that ABFSG has emerged as a leader in creative excellence on the global stage. I am particularly pleased that our 4 International DMA Echo Awards also span our businesses, Life Insurance, Mutual Funds, Broking and Wealth Management. We are very proud and humbled at this great honour and are very fortunate to be the winning client. I salute our partner M&C Saatchi-i for their passion and commitment to our businesses and towards creating world class work.

    Ajay Kakar
    Chief Marketing Officer, Financial Services, Aditya Birla Group
  • Like an Oscar for an actor, a Cannes Lion for an advertising creative person, the Echo award is the ultimate recognition for response marketing professionals. What makes this award special, is that the work is judged not just on creativity, but also on strategy and results.

    I remember, as a young direct marketing professional, going to the DMA Library in NY to spend a day leafing through the winning entries, and yearning to one day see my agency work in there. A decade and a half later, this dream came to fruition.

    For us at M&C Saatchi-i and for our clients, these awards are the most valuable of all. After having tasted success, with their first Echo win, the teams at both M&C Saatchi-i and Aditya Birla Financial Services Group, have made it their mission to produce scintillating work that wins every year.  The result has been creative, effective work that has won metal every year for the last 3 years.

    The DMAi must be thanked for helping promote participation from India and helping us shine globally.

    Rakhshin Patel
    Partner, M&C Saatchi-i
  • “Echo is the definitive award for effective direct marketing and
    advertising in the world.Networks and agencies winning the Echo flaunt
    it with their clients since effectiveness is it’s core.
    Echo is prized by creatives and planners equally as campaigns that
    have worked in the marketplace are chosen.
    We at DMAI want to drive home the importance of Echo in the Indian
    context and promote its unique position among other global awards.
    We want maximum participation by clients, agencies and media companies
    so that Echo gathers momentum of its own.”

    Ajay Chandwani
    Director - Percept & Strategic Brand Consultant

2015 DMA International ECHO Awards

Do you need another reason still to enter DMAi Awards ?

Comprehensive Awards

Agencies can participate across 15 business sectors for Effectiveness or Creative Excellence eventually entitling to get the covered Agency of the Year recognition.

Ease of Participation

You don’t need to blow a million on making fancy AV’s to make your case. Entering an award should be simple. DMAi Awards provides for that. It also gives on direct entry to the DMA International ECHO™ Awards.

Not a rip off!

Agencies & Brands can leverage the international affiliation of the DMAi and thereby save risk for a lot of hard earned money. Gold winners bypass to Round 2 at the International ECHO.

Eminent Jury, Beyond Advertising fraternity

Foremost names in the business and beyond the creators themselves brings a well rounded view to the work in consideration.

View it from the business lens

Honouring the creative par excellence in marketing and advertising campaigns, that have raised the bar of originality, response strategy, interactivity and marketing impact. In short, viewing it through the lens of business results.

Winning the right Awards

With the so many agencies present, the organisations are spoilt for choices. Each agency has immense talent and capability to fulfil the requirements of the client. Only the toughest will survive to win. The DMAi Award means winning the right award.

Life is about real people

DMAi not only recognises the organisations but also individuals and teams. Flaunt in on your credentials for the next big job !

Applauding not the cast only, but the crew also

Aim should be to bring the limelight on those who are expert at creating limelight for others. The DMAi Awards understands & provides for this. It is the Ultimate Team award.

Share Knowledge

Awards should create opportunities for knowledge sharing & gaining in form of case studies for the future generation.

Who’s behind it?

The ECHO has been around for more than you, since 1929. DMAi a section 25 not for profit stand for the genuine thought to appreciate the outstanding achievements of others and serving as a gateway for global recognition.

Award Winners 2012 & 2013


And many more…

At DMAi we constantly strive to keep you a step ahead in the race. The DMAi Awards are one more step in that direction so your business keeps winning !
Know how you can enter and aim to win The DMA International ECHO™ Awards Competition. Submit your entries for the DMAi CREATEFFECT, ECHO by 12th June 2015.

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