DMAi Awards

Does your campaign have what it takes to emerge gloriously from the scrutiny of unrivalled marketing minds? Then here’s the recognition your team deserves.

Commencing 2015, The DMA International ECHOTM Awards, brought to ASIA by DMAi, that honours the creative par excellence in marketing and advertising campaigns, that have raised the bar of originality, response strategy, interactivity and marketing impact.

DMAi  is one of the few associations world over to enjoy an esteemed affiliation with the DMA International ECHOTM Competition.

This allows DMA ASIA ECHO Awards winners to take advantage of a special arrangement with the ECHOTM Awards Competition. All entries can enter simultaneously and all qualifying DMAi 2015 award-winning campaigns will enter into the prestigious International ECHOTM Awards 2015 bypassing the first round of judging and fast track to the semi-finals of the competition.

The, DMAi Effectiveness Awards have expanded categories by introducing expanded Creative sub-categories that cover most prevalent tactics of current times..

DMAi Awards are instituted for the recognition of marketing excellence and celebration of result oriented marketing campaigns. So whether you belong to digital, interactive, creative agencies or you are a media owner, brand owner et al, participate today to prove your finesse.

It is an invitation to well thought, razor sharp and perfectly executed campaigns that helped brands enhance customer lifetime value to step forward.


  1. The DMA International ECHOTM  Awards, brought to India by DMAi. It is a stepping stone that honors the creative par excellence in marketing and advertising campaigns and helps the agency to get recognised in the global arena.

  2. Currently in its second consecutive year, the coveted ‘DMAI Agency of the Year’ citation is accorded to the agency with the maximum awards tally across varied categories.

  3. Genius entrepreneurs, scholars and marketers who have significantly contributed and raised the standards of marketing professionalism in brand communication with customers are felicitated by the DMAI Hall Of Fame for powerful contributions that have impacted the Direct and Interactive industry.

  4. MOY – a joint citation for an individual and an organization has impacted positively for the marketing community through achievement of excellence, in connection of the required data with the targeted customer via the niche channel of Data-Driven Marketing.

  5. DMAI Knights, named after Winnifred Knight; a DM Veteran and DMAI Hall of Fame inductee honors individuals who have immensely contributed to advancing and protecting responsible Data-Driven Marketing and Advertising 

    Recent Performance


    51 Entries for the DMAi Awards in 2012
    130 Entries for the DMAi Awards in 2013
    383 Entries for the DMAi Awards in 2014

    ECHO Awards

    2 Awards won by India at ECHO 2012
    8 Awards won by India at ECHO 2013
    9 Awards won & 7 Finalist from India at ECHO 2014


    founder01Vatsal Asher

    CEO – DMAi

    Vatsal Asher is recognised as a customer experience expert, having two decades of experience in strategy to execution using creative and practical marketing solutions. He’s been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works carry forward DMAi’s vision of establishing industry standards. He has been at the fore to promote new trends and technologies, besides creating platforms for knowledge sharing and innovation. He is credited to have Instituted forums with active stakeholder participation in form of industry councils and regional chapters. He is credited with bringing disruptive ideas to life during his early days in retail including the “Weekday Branding”, an industry standard for grocery retail in India now during his stint at Spencer’sRPG group & Reliance Retail. He is also credited to have conceptualized and responsible for the marketing launch of the largest number of Telecom Stores on a single day entering a World Book Record at Tata Teleservices. During the recent times, he’s created global alliances paving way for Indian agencies to participate at Global knowledge & recognition forums notable amongst which is the DMA International ECHO™ Awards India the oscars for response driven marketing globally. Currently serving as the CEO & Director at DMAi he can be found on twitter @vatsalasher

    founder02Shelly Singh

    COO – DMAi

    Shelly Singh, is an adept media & marketing professional with two decades of contributions in the print media at HT, Indian Express, retail at Reliance Hyper and the result driven marketing business. She is amongst the early champions of responsible data driven marketing & advertising in India and is Director & COO, DMAi. Her experience in international markets has been at the fore for the DMAi to take giant strides with global DMA’s inking significant cooperation agreements that have been beneficial to the Indian businesses at large. Her efforts around recognition for Indian businesses and providing a level playing field ensured Indian agencies got 8 Metals in 2013 the highest by any international entrant at the DMA International ECHO™ Awards. Shelly represents India at the global DMA forums. As a passionate marketer, she helps incubate marketing and media intellectual properties by harnessing ideas that set new paradigms and create value for its fraternity through her company Thursday Premiere where she is a founder. She also is the publisher of When not travelling she is based out of Winnipeg and Mumbai. She can be found at twitter @shellyjsingh 

    Awards Committee Leadership

    core04Rakhshin Patel

    Partner, M & C Saatchi


    core01Ajay Chandwani

    Director, Percept

    ECHO Ambassador India

    core01Burzin Mehta

    Senior Creative Director at Ogilvy

    core02Vikram Menon

    President & Country Head, OgilvyOne

    core02Ranjeet Nambiar

    Co Founder, Urja


    core02Mandeep Sharma

    VP, General Manager, MRM//McCann India

    Join the Jury

    DMA International ECHO Competition is brought to India by DMAi. The ECHO™ Awards are given to campaigns that have the power to change business. Each winner has the perfect combination of visionary strategy, compelling creative and breakthrough results. Would be open to take on Jury duties?

    Judging to be done for both Indian and International Edition, consisting of 3 rounds each respectively.

    Find out more why should you be an ECHO judge, Head straight to the Jury application or drop in a mail to if you have questions.