Previous Winners DMAi Awards 2012 & 2013

Winners 2012

S.no

Channel

Sub-Category

Agency

Brand

Campaign

Metal

1

Business Category Financial Products & Services M&C Saatchi Birla Sun Life Mutual Fund Story Telling Kit GOLD AWARD 2012

2

Business Category Financial Products & Services Communicate2 DSP BlackRock Mutual Fund DSP BlackRock Mutual Fund SILVER AWARD 2012

3

Business Category Financial Products & Services Select Direct Marketing Communications Pvt Ltd. HSBC What Happened the day you were born SILVER AWARD 2012

4

Business Category Information Technology RAPP Netmagic Forget-IT BRONZE AWARD 2012

5

Business Category Insurance BBDO Proximity India Aviva Life Insurance Aviva Great Wall of Education GOLD AWARD 2012

6

Business Category Insurance M&C Saatchi Birla Sun Life Insurance Fragile Letter BRONZE AWARD 2012

7

Business Category Insurance M&C Saatchi Birla Sun Life Insurance Saptapadi BRONZE AWARD 2012

8

Business Category Not For Profit Leo Burnett Door Step School Ink Pad GOLD AWARD 2012

9

Business Category Pharmaceutical and Healthcare Draft FCB Ulka Interactive Abbot International Re-Thinking Keywords. Re-Inventing Search.- Pediasure BRONZE AWARD 2012

10

Business Category Product Manufacturing & Distribution BBDO Proximity India PepsiCo 7UP – Tweet-a-thon SILVER AWARD 2012

11

Business Category Product Manufacturing & Distribution Leo Burnett Coca Cola India Sound of Happiness SILVER AWARD 2012

12

Business Category Product Manufacturing & Distribution BBDO Proximity India Gillette India Gillette Shave Sutra SILVER AWARD 2012

13

Business Category Product Manufacturing & Distribution Aquila Experience Cosmic Kitchen Pvt. Ltd. Choko La Brown Christmas BRONZE AWARD 2012

14

Business Category Publishing & Entertainment Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India Pvt. Ltd. Why This Kolavari Di GOLD AWARD 2012

15

Business Category Retail & Direct Sales Contract Shoppers Stop Choose Your Own Gift SILVER AWARD 2012

16

Business Category Retail & Direct Sales Direxions Marketing Solutions Pvt. Ltd. Levi Strauss & Co Looping You in our Birthday Celebrations! BRONZE AWARD 2012

17

DMAi Synergy Award Hungama Digital LG Electronics India Pvt Ltd LG Cinema 3D Smart TV – Social Media Campaign Future Ready 2012

18

DMAi Synergy Award ING Life Orange Box Innovation 2012

19

DMAi Synergy Award Strategic Outsourcing Services Ltd KSRTC Digital Marketing Success Story Public Service 2012

20

DMAi Synergy Award Market Data G2, Brazil Nissan Nissan March. Now everyone can have a Japanese car. International Segment 2012

Winners 2013

S.no

Channel

Sub-Category

Agency

Brand

Campaign

Metal

1

Effectiveness

Not-For-Profit

OgilvyOne Worldwide

Once Again

The Tagging Drive

Gold

2

Effectiveness

Communications/ Utilities

OgilvyOne Worldwide

Vodafone India

Drive into the Big league – 2

Gold

3

Effectiveness

Automotive

MRM India

Hero MotoCorp Ltd.

Hero GoodLife Lady Rider Club

Gold

4

Effectiveness

Financial Products and Services

OgilvyOne Worldwide

American Express Banking Corp.

Lead On

Gold

5

Effectiveness

Professional Services

OgilvyOne Worldwide

American Express Banking Corp.

Lead On

Gold

6

Effectiveness

Professional Services

OgilvyOne Worldwide

ITC Hotels

Sweet Embrace

Gold

7

Effectiveness

Travel & Hospitality/
Transportation

OgilvyOne Worldwide

ITC Limited Hotels Division

LEGEND OF FALLING LEAVES

Gold

8

Effectiveness

Not-For-Profit

Ethinos Digital Marketing

Olympic Gold Quest

India Cheers Loud and Clear

Silver

9

Effectiveness

Publishing/Entertainment

OgilvyOne Worldwide

Hockey India League

Transforming a forgotten sport to the most engaging sports league in the world

Silver

10

Effectiveness

Retail and Direct Sales

Contract India

Shoppers Stop

Choose Your Own Gift’

Silver

11

Effectiveness

Publishing/Entertainment

Tonic Media

Sony PIX

Sony PIX Anti-Alien Day Campaign

Silver

12

Effectiveness

Financial Products and Services

M&C Saatchi

Aditya Birla Money

Hastakshar Mudra

Bronze

13

Effectiveness

Insurance

M&C Saatchi

Birla Sun Life Insurance

Karva Chauth

Bronze

14

Effectiveness

Business and Consumer Services

OgilvyOne Worldwide

IBM

IBM OPENS IN QATAR

Bronze

15

Effectiveness

Information Technologies

Draft FCB Ulka

Tata Consultancy Services

An impact on the elusive CIO

Bronze

16

Effectiveness

Financial Products and Services

OgilvyOne Worldwide

ICICI Bank

Building India’s most social bank on Facebook

Bronze

17

Effectiveness

Automotive

OgilvyOne Worldwide

Vespa – Piaggio

Once upon a Vespa

Bronze

18

Effectiveness

Retail and Direct Sales

OgilvyOne Worldwide

Vodafone India

Vodafone Tales 2012

Bronze

19

Effectiveness

Travel & Hospitality/
Transportation

MRM India

Lufthansa German Airlines

Lufthansa Go Full Flat

Bronze

20

Effectiveness

Product Manufacturing and Distribution

OgilvyOne Worldwide

Pernod Ricard

Blenders Pride Fashion Tour

Bronze

21

Effectiveness

Information Technologies

Draft FCB Ulka

Intel Technology India (P) LTd.

My Ultrabook, My Music

Bronze

22

Creative

Online

OgilvyOne Worldwide

The Economist

Joy Of Reading

Gold

23

Creative

Online

Hungama Digital Services

Mahindra 4 Wheelers

Mahindra XUV500 Memorable Stories Short Film Festival – film

Gold

24

Creative

Films/ Audio Visual

BC Webwise

Sunsilk India

Keratinology Hair Studio

Silver

25

Creative

Brand Creations

Salt Brand Solutions

L&T Insurance

LIKH KE DOGE KYA (will you give it in writing)

Silver

26

Media

Mobile

netCore

Hindustan Unilever Limited

Active Wheel – Rural Missed Call Campaign

Gold

27

Media

Social

OgilvyOne Worldwide

Hockey India League

Transforming a forgotten sport to the most engaging sports league in the world

Gold

28

Media

Direct Mail

Draft FCB Ulka

ICICI Bank Ltd.

Rich Tea Conversations

Silver

29

Media

TV

MRM India

Lufthansa German Airlines

Lufthansa Pioneering Spirit

Silver

30

Media

Social

BC Webwise

Sunsilk India

Sunsilk Style Diaries

Bronze

31

Media

Print

Havas Media

Parle Products

Like a Coffee with your Morning Paper?

Bronze

32

Media

Activations

DDB Mudra

Birla Sun Life Insurance

Agent On Track

Bronze