PM Balakrishna

PM Balakrishna
CEO and Executive Vice President
Percept Media

PM Balakrishna, Executive Vice President- Percept Media & CEO- Allied Media Network Pvt. Ltd An astute professional with over 20 years of varied experience with reputed organizations in media, he is a strategist and implementer with proven expertise. His specialty lies in devising & implementing strategies for business growth, setting up management of functional systems, team building & management and revenue enhancement.He is the in charge of the entire operations of the current 1000 crore franchise that Percept Media manages and he has a strong background in Sales & Marketing having worked with leading media houses like Times Group & Zee Network. Over the past decade he has spearheaded the media operations of Allied Media on a Pan India basis and has worked with brands such Future Group, Fedex, Panasonic, Canon, Toyota and SBI mutual funds to name a few. A multi faceted individual, he is on the Media Industry Emvies Jury for the past 5 years while also actively involved in promoting sports at grass root level as Chairman and Founder of a sports NGO which works with special children. He is trained in Carnatic music as a Mridangam player and is also on the Committee of leading sporting clubs in the central suburbs. He is an active sportsman having won double bronze medalist at the state level in both Badminton and Handball , besides being an avid golfer.